
International Mountain Tourism Alliance
Non-Governmental Organization (NGO)
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10 de abr. de 2025
#Rwanda: A Prosperous Land Where Beauty, Adventure, and Coffee Meet🌞🍀
Rwanda, a country that will overturn your stereotypes of #Africa!😍 It is known as the "Singapore of Africa". The capital, #Kigali, is safe and livable, having won Africa's first UN-Habitat Award. With its mountainous terrain and picturesque lakes, Rwanda is the perfect place to track mountain gorillas. It is also a major supplier of coffee beans for #Starbucks, with its rich and exquisite coffee flavors renowned worldwide. Come to Rwanda and experience the unique charm of this atypical African country! 🍃☕
#IMTA #MoutainTourism #Rwanda #SingaporeOfAfrica #Kigali #MountainGorillas #NaturalBeauty #CoffeeCulture #UNHabitatAward #TravelRwanda
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17 de out. de 2024
#IMTAIndustryNews: International Tourist Arrivals Returned to 96% of Pre-Pandemic Levels in the First Seven Months📰
According to the latest World Tourism Barometer released on the official website of UN Tourism, international tourist arrivals have recovered to 96% of pre-pandemic levels in the first seven months of this year. This recovery is largely attributed to strong demand in the European tourism market and the reopening of the Asia-Pacific tourism market. During this period, global international arrivals totaled approximately 790 million, representing an 11% year-on-year increase. These data suggest that international tourism is on course for a full recovery.
🖋Editor Ⅰ: Lucy
🖋Editor Ⅱ: Helen
🖋Editor Ⅲ: Liu Guosong
#IMTA #IMTAIndustryNews #TourismRecovery #WorldTourismBarometer #TourismTrends #InternationalTourism #EuropeanTravel #AsiaPacificTravel #GlobalTourism #TourismGrowth #UNTourism

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6 de nov. de 2025



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11 de nov. de 2024
🏝A Timeless Island Paradise: La Digue, #Seychelles
💦Vibrant Marine Life and Wildlife
The island's coral reefs and lagoons host an array of marine life, from vibrant butterflyfish and graceful eagle rays to the majestic green sea turtles that occasionally venture close to shore. Divers and snorkelers might spot blacktip reef sharks or even whale sharks, especially in winter. La Digue is also a haven for rare and endemic wildlife, including the critically endangered paradise flycatcher. Visitors may see giant tortoises roaming the island and spot bird species like the Seychelles fody and sunbird. Many of these creatures can only be found here, making La Digue a treasure trove of unique flora and fauna.
With its tranquil charm, abundant wildlife, and unforgettable beaches, La Digue promises a truly magical Utopia. Discover this timeless corner of Seychelles and let nature's beauty captivate you.
#IMTA #MountainTourism #LaDigue #Seychelles #IslandParadise #IndianOcean #NidDAigle #AnseMarron #CoralReefs #Snorkeling #Diving #MarineLife #EndemicWildlife #ParadiseFlycatcher #GiantTortoises #TropicalBeaches #NatureEscape

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8 de out. de 2024
🌈️Chaerhan Salt Lake: #China's Largest Salt Treasure🐚
Located in the #Qaidam Basin of #Qinghai Province, Chaerhan Salt Lake is one of the largest inland salt lakes in the world and a significant hub for #China's salt industry. Covering an area of approximately 5,800 square kilometers, the lake contains massive reserves of salt and other minerals, including potassium, magnesium, and lithium, making it a key location for extracting these resources. Often referred to as the "Treasure Bowl," Chaerhan Salt Lake is not only an industrial powerhouse but also a striking natural landscape.
🖋Editor Ⅰ: Helen
🖋Editor Ⅱ: Zoie
🖋Editor Ⅲ: Liu Guosong
#IMTA #MountainTourism #ChaerhanSaltLake #QinghaiTravel #SaltFlats #MineralWealth #QaidamBasin #IndustrialTourism #NaturalWonders #CrystalReflections #ChinaTourism #SaltProduction

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22 de jan. de 2025
🏞️World Famous Tourism Mountains Recommendation: Mount Heng, #Shanxi
Mount Heng, located in the central #Shanxi Province, is one of #China’s Five Great Mountains and a renowned tourist destination. Known for its rugged terrain, stunning landscapes, and rich cultural heritage, it stands alongside Mount Tai, Mount Hua, Mount Heng, and Mount Song as a significant site in Chinese history and natural beauty.
The main peak of Mount Heng, Tianfeng Peak, rises to 2,017 meters, the highest point of the range. The terrain is rugged and steep, with deep valleys and cliffs, offering distinctive scenery in all seasons. Spring brings lush greenery and flowers, summer offers fresh air and rich vegetation, while autumn and winter showcase picturesque layered forests. The landscape includes pristine forests, crystal-clear mountain springs and waterfalls, offering a rich outdoor experience and stunning views.
Mount Heng is home to many famous attractions, notably the Hanging Temple (Xuankong Si), which is built into a cliff face and appears to float in the air. This architectural marvel showcases the ancient wisdom and skill of Chinese builders. The mountain also features numerous ancient temples and inscriptions, reflecting the area's rich history and culture.
Mount Heng offers hiking routes for all levels, with peaceful trails through forests, streams, and valleys, allowing visitors to enjoy nature’s beauty. Visitors can also explore serene mountain villages and experience traditional rural life. With its unique geology, rich biodiversity, and deep cultural heritage, Mount Heng is a haven for hikers, adventurers, nature enthusiasts, and photographers.
🖋Editor Ⅰ: Yuli
🖋Editor Ⅱ: Helen
🖋Editor Ⅲ: Liu Guosong
#IMTA #MountainTourism #MountHeng #ShanxiProvince #FiveGreatMountains #HangingTemple #ChineseCulture #NaturalBeauty #HistoricalSites #HikingTrails #NatureLovers #Photography #AncientArchitecture #OutdoorAdventures




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22 de ago. de 2024
🔭#Guizhou's "China Sky Eye": Unveiling the Mysteries of the Universe🛸
The "China Sky Eye," officially known as the Five-hundred-meter Aperture Spherical Radio Telescope (FAST), is located in #Pingtang County, #Guizhou Province, #China. It is the world's largest and most sensitive single-dish radio telescope, with a receiving area equivalent to 30 football fields. This giant "eye" captures radio signals from space like a radar, aiding humanity in exploring the universe more deeply.
✨Site Selection: FAST is situated in the karst depression of #Dawodang, chosen for its superior topographical, drainage, climatic, observational, and geological conditions. This location offers low construction costs, excellent drainage, suitable temperatures, minimal interference, and geological stability, providing ideal conditions for FAST's precise observations.
🖋Editor Ⅰ: Lucy
🖋Editor Ⅱ: Helen
🖋Editor Ⅲ: Liu Guosong
#IMTA #MountainTourism #ChinaSkyEye #FivehundredmeterApertureSphericalRadioTelescope #FAST #GuizhouProvince #PingtangCounty #KarstDepression #ScientificResearch #PulsarDiscovery #ExtraterrestrialSignals #SpaceExploration #Astronomy #TechnologicalAdvancement

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4 de fev. de 2025
🎉🐍As we step into the Year of the Snake in 2025, the International Mountain Tourism Alliance sends heartfelt wishes for happiness, health, and prosperity to people around the world.
This year, let the mountains guide your journey. 🏔️From hiking to skiing, from mountain biking to rock climbing, mountain tourism opens doors to endless possibilities for everyone. May the beauty of nature bring us closer. Let us embrace the vitality of spring and celebrate new beginnings together!
✨Enjoy the Wonder of Mountains, Share the Natural Beauty.
#IMTA #CNY2025 #InternationalMountainTourismAlliance #YearOfTheSnake
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28 de jul. de 2024
⛰The Kingdom of Scattered #Miao Villages - #Leigong Mountain💫
In the mountainous regions of #Miaoling, there are numerous #Miao villages scattered throughout, numbering in the thousands. These villages are known for their antique and authentic ethnic costumes, dances, wedding customs, architecture, festivals, cuisine, and the simplicity, civilization, enthusiasm, and hospitality of the Miao people. This has become a highlight of Miao village tourism. Notable villages include Langde Miao Village, Wudong Miao Village, and Jiuji Miao Village.
The #Leigong Mountain area is often shrouded in clouds and mist, making it an excellent place to view the sea of clouds and sunrises in Guizhou. If you stay in one of the homestays in the Miao villages of Leigong Mountain, you can hear the chirping of autumn insects at night and see the twinkling stars. In the early morning, as the sun rises in the east, the entire valley is enveloped in a sea of clouds, creating an endless view that feels like a fairyland.
🖋Editor Ⅰ: Helen
🖋Editor Ⅱ: L. van Gendt
🖋Editor Ⅲ: Liu Guosong
#IMTA #MountainTourism #LeigongMountain #MiaoVillages #MiaolingMountains #GuizhouTourism #EthnicCulture #NaturalHeritage #UNESCO #CloudSeaViews #PristineNature #CulturalSanctuary

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3 de dez. de 2024
#IMTAMemberWeeklyNews: From November 22nd to November 28th
1. "Tourism Makes Life Better": Chongqing Invites the Entire Nation to Discuss a Bright Future for Cultural and Tourism Development
Recently, the Chongqing Municipal Commission of Culture and Tourism Development launched the 2024 Urban Tourism Marketing and Bashu Cultural Tourism Corridor Promotion Event. The event saw participation from over 50 cultural and tourism organizations across the country and issued a declaration on cultural and tourism development: to eliminate regional barriers, establish cross-city tourism market supervision mechanisms, create a shared tourism resource database, promote a recommendation system for tourism resources, all aimed at creating a brighter future for cultural and tourism industries. This event is the first alliance activity initiated in Chongqing and even in the whole country to build a joint pattern of high-quality development of the urban cultural and tourism industry.
2. China Express Travel(s) PTE Ltd. "Colorful Guizhou" made the first flight of 100 people VIP team into Guizhou
The Guiyang-Singapore route officially opened on November 16, 2024. A VIP group of 100 visitors from Singapore arrived in Guizhou to fully experience the province's stunning natural landscapes and rich cultural heritage, embarking on an extraordinary journey through Guizhou. Notable guests at the event included Yao Shihong, Vice President of the Guizhou Association Singapore and Secretary-General of the Singapore Guizhou Chamber of Commerce & Industry, as well as Li Liangyi, Chairman of China Express Travel(s) PTE Ltd., among other distinguished guests.
3. Guangdong VESSEL Tourism Development Co., Ltd. has signed a cooperation agreement with Nanhai District Shishan Town Office of Culture, Sports, and Tourism to create a million-dollar wild adventure waterfront campsite
Recently, the "Dream·Fun·Travel·Play - 2024 Cultural and Tourism Project Signing Ceremony" was held in Shishan Town, Foshan City, Guangdong Province. The project, with a total investment of approximately 20 million yuan, is a collaboration between Guangdong VESSEL Tourism Development Co., Ltd. and the People's Government of Shishan Town to build and operate a high-end campsite resort hotel by Bo'ai Lake. The focus will be on creating a wild adventure waterfront campsite hotel at Bo'ai Lake, fully utilizing Shishan's unique natural landscapes and cultural resources. Combining VESSEL's industry-leading product technology with its strong operational capabilities, the project will offer a "Camping+" experience featuring dining, markets, music, and other activities, providing an all-inclusive "eat, stay, play" service. The aim is to offer visitors a brand-new accommodation experience and build a comprehensive tourism destination integrating leisure, vacation, and entertainment. With this signing, both parties are committed to promoting the high-quality development of cultural and tourism resorts in Shishan and creating a landmark cultural and tourism project.
4. Mingyue Mountain Shines at the 2024 Jiangxi Yichun (Qingdao) Cultural and Tourism Investment Promotion Conference
The "Don't see Yichun as distant; this land offers far greater beauty" 2024 Jiangxi Yichun (Qingdao) Cultural and Tourism Investment Promotion Conference was recently held in Qingdao, Shandong Province. As an AAAAA-rated tourism attraction of Yichun City, Mingyue Mountain showcased its unique natural landscapes and rich cultural heritage, extending a sincere invitation to visitors from Shandong. At the conference, the tourism ambassador of Mingyue Mountain provided a comprehensive overview of the mountain's distinctive tourist attractions and introduced several curated travel routes. Jiangxi Mingyue Mountain Tourism Group Co. Ltd. has entered into a strategic cooperation agreement with Travel4you Sdn. Bhd. It has also reached preliminary agreements with participating travel agencies for over ten chartered flights, with plans to launch services to Yichun Mingyue Mountain within the year. Additionally, in-depth discussions were held regarding the joint promotion of tourism products and expansion into new markets.
5. Six-City Linkage! Guizhou "Interlinked Branch Routes" and "Small Car, Small Tour Group" Autumn and Winter Product Launch Kicks Off
In order to further enhance the influence of Guizhou's autumn and winter tourism and support the province in becoming a world-class tourism destination, Guizhou is optimizing and upgrading its existing tourism products. In line with the new flight season and product offerings, Guizhou held launch events in Chengdu and Xi'an in November, with plans to continue promotional activities in Fuzhou, Beijing, Changsha, and Wuhan. These events include product presentations and business negotiation meetings with industry professionals, aimed at deepening collaborations with key source markets and driving multi-channel traffic during off-peak and low seasons, thereby stimulating the tourism market. Additionally, Guizhou Tourism Industry Development Group Co., Ltd. showcased its full range of products at the launch events, highlighting its diverse offerings.
6. UnionPay International Forms Alliance with France's LYF S.A. to Extend QR Code Payment Network
On November 21, UnionPay International, a subsidiary of China UnionPay Co., Ltd., announced its partnership with LYF S.A., a prominent QR code acquiring institution in France. This collaboration represents a further expansion of UnionPay's QR code payment services in France. It is reported that over 15,000 merchants under the network of LYF S.A. in France now accept UnionPay QR code payments.
🔗#IMTAMembers: Chongqing Municipal Commission of Culture and Tourism Development, @新加坡华运旅游 China Express Travel, Guangdong VESSEL Tourism Development Co., Ltd., Jiangxi Mingyue Mountain Tourism Group Co. Ltd., Guizhou Tourism Industry Development Group Co., Ltd. and UnionPay International are members of IMTA.
#IMTA #IMTAMemberWeeklyNews #IMTAMember #Chongqing #CultureAndTourism #ChinaExpressTravel #TravelIndustry #VESSELTourism #TourismDevelopment #GlobalPartnerships #QRcodePayments #GuizhouTourism #MingyueMountain #TravelInnovation #TourismGrowth #BusinessCollaboration #TravelPromotion #TravelChina #CrossBorderPayments #TourismIndustry





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13 de ago. de 2024
#IMTAMemberWeeklyNews: From August 1st to August 7th
1. 50th Anniversary of the Recreation Vehicle Industry Association (RVIA)
Recently, the Recreation Vehicle Industry Association (RVIA) celebrated its 50th anniversary. RV Industry Association President & CEO Craig Kirby and Chairman Kevin McArt reviewed the formation of the organization 50 years ago and the trajectory of successful growth that the Association and industry have experienced in the decades since.
2. Laoshan Scenic Area Develops "Meteorology + Culture and Tourism" Brand, Transforming Meteorological Resources into Beautiful Landscapes
On July 31, the China Meteorological Service Association, Qingdao Meteorological Bureau, and Qingdao Laoshan Scenic Area Administrative Bureau signed a tripartite strategic cooperation agreement at the Laoshan Cultural Exhibition Center to promote the high-quality integration of "meteorology + culture and tourism". In recent years, Laoshan Scenic Area has collaborated closely with the Laoshan Meteorological Bureau and the Ocean University of China to advance this integration. They have established a Laoshan tourism meteorological observation network, conducted a series of meteorological landscape forecasts, improved the meteorological warning linkage mechanism, and developed tourism meteorological products for spring flower viewing, summer moon gazing, autumn leaf peeping, and winter snow watching. Since being awarded the title of one of the first "China Natural Oxygen Bars" in 2016, Laoshan Scenic Area has twice been recognized for its "The Spectacular Coastal Cloud Sea at Jufeng" and "Laoshan Autumn Leaves" as the "Weather and Climate Landscapes Viewing Sites".
3. Club Med China CEO: China Will Become the Largest Source Market as Soon as Next Year
Club Med, the global leisure resort chain, recently opened a new resort near Chengdu, marking its first venture into southwestern China. Despite the severe impact of the pandemic on tourism, Club Med has opened six resorts in mainland China over the past three years, expanding faster than in its headquarters location, France. "We expect the Chinese market to surpass France and become Club Med's largest global source market by around 2025 or 2026," said Club Med China CEO Xu Bingbin. This growth is driven by faster resort development in China and the gradual recovery of outbound and inbound tourism.
4. Overseas Chinese Town Group Hotels Create Extraordinary Travel Experiences
As summer heats up, the Overseas Chinese Town Group's 2024 Tourism Carnival continues to gain momentum. With the graduation season and summer travel season approaching, Overseas Chinese Town Hotels are refining their products, enriching experiences, and upgrading services. They are also broadening marketing techniques and integrating internal and external resources to provide travelers with extraordinary travel and hospitality experiences.
5. Grand Opening of "Yi Fan Hao Shi" Food Street at Colorful Guizhou
On July 28, accompanied by the performance of "Sheng Sheng Bu Xi" Guizhou Lusheng and Acapella, the "Yi Fan Hao Shi (A Good Market)" food street officially opened at Colorful Guizhou City. This marks the grand re-opening of the area, meticulously crafted by Guizhou Tourism Investment Holding (Group) Co., Ltd. The food street, one of the three main functional areas of the "Colorful World" project, has Guizhou's largest seafood plaza, "Guizhou Ocean No. 1", and the "Qianshan Baiwei Snack Gathering" with many flavor snacks from all nine cities and prefectures in the province. Additionally, it includes the Intangible cultural heritage Kaili Sour Soup Fish, Guiyang's specialty Spicy Chicken, and the "One Pot Guizhou · Qianshan Hot Pot Market", the province's first market showcasing various Guizhou-style hot pots.
🔗#IMTAMember: RV Industry Association, Qingdao Laoshan Scenic Area Administrative Bureau, Club Med, OCT Group, Guizhou Tourism Investment Holding (Group) Co., Ltd. are members of IMTA.
🖋Editor Ⅰ: Lucy
🖋Editor Ⅱ: Helen
🖋Editor Ⅲ: Liu Guosong
#IMTA #IMTAMemberWeeklyNews #IMTAMember #ChinaTourism #RVIA #50thAnniversary #LaoshanScenicArea #MeteorologyAndTourism #ClubMedChina #TourismExpansion #OverseasChineseTownGroup #TravelandHospitalityExperiences #ColorfulGuizhouCity #FoodStreet #TourismDevelopment




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22 de dez. de 2024
🌄Explore #Getu River: A Thrilling Adventure with Miao Culture and Karst Wonders
The Getu River National Park is located in #Ziyun Miao and #Bouyei Autonomous County, #Anshun City, #Guizhou Province. It stretches for 128 kilometers with a drainage area of 2,441 square kilometers, making it a mountainous tourist destination that combines karst landforms, rich ethnic culture, and natural wonders. The karst landscape here is particularly unique, with the river winding through towering peaks on both sides, forming numerous geological wonders such as caves, sinkholes, and underground rivers, making it a world-class karst natural park.
🖋Editor Ⅰ: Yuli
🖋Editor Ⅱ: Helen
🖋Editor Ⅲ: Liu Guosong
#IMTA #MountainTourism #GetuRiver #GuizhouAdventure #KarstLandscape #MiaoCulture #ExtremeSports #CulturalHeritage #NatureExploration #HangingCoffinBurial #SpiderManClimbing #BungeeJumping #GuizhouTravel

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14 de ago. de 2024
🏞International Mountain Tourism Destinations Series Recommendation: #Shennongjia Ecotourism Area, #Hubei🐒
#Shennongjia Ecotourism Area, located in the Shennongjia Forestry District in northwestern #Hubei Province, is renowned for its diverse ecological environment, stunning natural landscapes, and rich cultural heritage (such as the famous "wild man" legend). The Area features a unique blend of high mountains, deep valleys, lush forests, and serene lakes, making it a paradise for nature lovers and adventure enthusiasts. Shennongjia is China's only winner of the UNESCO triple crown (World Biosphere Reserve, World Geopark, and World Natural Heritage).
🔗#IMTAMember: The Shennongjia Culture and Tourism Bureau is a member of IMTA. It is dedicated to preserving the rich natural and cultural heritage of Shennongjia. This bureau plays a crucial role in managing and promoting the Shennongjia Ecotourism Scenic Area, ensuring sustainable tourism practices and providing visitors with an unforgettable tourist experience.
🖋Editor Ⅰ: Lucy
🖋Editor Ⅱ: Helen
🖋Editor Ⅲ: Liu Guosong
#IMTA #IMTAMember #MountainTourism #Shennongjia #Ecotourism #Hubei #WorldBiosphereReserve #WorldGeopark #WorldNaturalHeritage #Biodiversity #DavidiaInvolucrate #GoldenSnubNosedMonkey #WildlifeWatching #Hiking #CulturalHeritage

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18 de set. de 2024
#IMTAIndustryNews: South African Tourism China Roadshow Kicks Off in #Beijing to Boost China-South Africa Tourism Cooperation📰
On September 9, South African Tourism Broad launched its 2024 China Roadshow in #Beijing, with 45 exhibitors covering the entire tourism industry chain. The South African Ambassador to China emphasized that the upgrading of China-South Africa relations will attract more Chinese tourists. The roadshow aims to showcase the new allure of South African tourism and promote tourism cooperation and cultural exchange between China and South Africa. Related events will also be held in Shanghai and Shenzhen in the future.
📷Image source: Albrecht Fietz from Pixabay
🖋Editor Ⅰ: Lucy
🖋Editor Ⅱ: Helen
🖋Editor Ⅲ: Liu Guosong
#IMTA #IMTAIndustryNews #SouthAfricanTourism #ChinaSouthAfricaRelations #TourismCooperation #TourismRoadshow #CulturalExchange #TourismPromotion #Beijing

International Mountain Tourism Alliance
Official Page of International Mountain Tourism Alliance (IMTA) 国际山地旅游联盟官方公共主页
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22 de mai. de 2025
📣Countdown 7 days! The "International Mountain Tourism Day 2025" is about to commence!
#IMTA #InternationalMountainTourismDay2025 #InternationalMountainTourismDay #IMTD #IMTD2025 #InternationalMountainTourismAlliance #MountainTourism #CranCanariaSpain #MountainsAndSeas #CulturalDiversity #ChinaSpain20Years #TourismEvent

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17 de nov. de 2025
Global GeoGuess Challenge🧐
🔶This landform is composed of red sedimentary rock layers with clearly visible stratification. It features steep cliffs and gullies shaped by weathering and running water, with vivid coloration and distinctive formations. What type of landform is it?
A. Danxia landform
B. Glacial landform
C. Volcanic landform
D. Loess landform
🔶Possible location:
A. Zhangye, Gansu, China
B. The Alps, Switzerland
C. Mount Fuji, Japan
D. Yellowstone, USA
Please submit your answer in the comment section👇
#IMTA #GeoGuessChallenge #MountainTourism #GeographyChallenge #LandscapeLovers #TravelEnthusiasts #ExploreTheWorld #MountainLandforms





















